Growers are hoping the Cosmic Crisp could bring them back to the glory days, especially with this publicity campaign. But though the industry was adapting, with fields of newer, market-tested apples going in every year, much of the old confidence was gone,” she wrote. “ 50-year reign as America’s most-grown apple had officially come to an end. In a report on the apple in California Sunday Magazine, writer Brooke Jarvis described the rise and fall of the Red Delicious, staple of cafeterias everywhere and Washington state’s one time moneymaker, and how apples in general are falling out of favor thanks, in part, to heavy marketing from clementines. The Cosmic Crisp is also backed by a massive consumer launch. Fox - fitting as the idea of such fervor around a new apple feels like something out of a twee fiction. It is a “rich red that almost sparkles with starburst-like lenticels,” evoking the star-patterned apples of Wes Anderson’s The Fantastic Mr. By 2020, more than 2 million boxes will be available.” The apple is a cross between the Enterprise and the Honeycrisp, the former known for its durability, the latter for its flavor. “Growers have already planted 12 million Cosmic Crisp trees and 450,000 40-pound boxes will be available for sale this year.

y6GMSzq6kG- Cosmic Crisp® Apple July 1, 2019Ĭosmic Crisp has been hinting at its drop all summer, but according to the New York Post, the apple will be available beginning December 1. Imagine The Possibilities™ with Cosmic Crisp®. The apple you’ve been waiting for is coming December 2019. THIS IS THE APPLE THE WORLD HAS BEEN WAITING FOR, it declares, in case you hadn’t realized you’d been waiting for an apple that has STRIKING COLOR and is NATURALLY SLOW TO BROWN. Behold the slightly deranged but still effective ad, which suggests the apple can inspire children to follow their dreams, that its flavor could launch us into space travel (again). This is the concept behind the ad campaign around the Cosmic Crisp, also known as WA 38, a new apple bred by Washington State University researchers over the past 20 years which is dropping in grocery stores this winter. If they’re not buying them, it’s for a different reason than lack of awareness.īut occasionally, a new basic comes on the market, and consumers need to be reminded of all the potential that lies within something as de rigueur as a piece of fruit. Mostly, that’s because certain staples don’t have to worry about recognition because almost everyone knows what eggs and artichokes and avocados are. Mexican avocados simply sell themselves by stating they’re “always in season” (true if you specifically count one state in the country, Michoacán), the California Artichoke Board asks you to “stop and eat the artichokes,” and the best the egg has come up with is “ incredible” (and even then, followed by merely “edible”). You can learn more about the emblem here.Produce does not have a reputation for brilliant or particularly out there advertising. Good Housekeeping describes the products with the emblem to be nutritious, meaning they’re based on real, whole foods transparent, meaning they don’t use marketing language that implies they’re better for you than they really are, and simple, meaning they make it easy to choose healthier options. apples have earned the Good Housekeeping Nutritionist Approved emblem! This emblem is granted to products that have been reviewed by the Good Housekeeping Institute Food & Nutrition Lab. “Crisp” also links to its parent, ‘Honeycrisp.’ One of the outstanding attributes of the apple is its crisp texture. The “Cosmic” factor of the name was developed because of the “striking” lenticels on the apple surface they reminded the tasters of outer space and the cosmos. Naming this Washington apple involved several meetings with consumer focus groups around the state with sessions in Pullman, Yakima, and Seattle. The natural balance of acid and sugar in Cosmic Crisp® apples gives them an unmatched sweetness, making them perfect for snacking, baking, and entertaining. Large, round, crisp, and super juicy, these bi-color apples have a rich red that almost sparkles with starburst-like lenticels-which is where the name “Cosmic” comes from. Classically bred by Washington State University researchers, Cosmic Crisp® brand apples are a cross between Enterprise and Honeycrisp. “The Cosmic Crisp® brand apple is the remarkably delicious result of 20 years of study and research by Washington State University’s world-class tree fruit breeding program. Comparable dryness to our Serious Scrump without the 11% ABV. Visual Profile: Clear, Bubbly, Platinum to Yellow Goldįlavor Profile: Vivacious, bubbly, apple-forward with a little tartness.

COSMIC CRISP® is crafted using a blend of fresh-pressed Cosmic Crisp® and NW apples.

Cosmic crisp apple